Move mountains.Shift time.
Interactive itineraries that put Alberta on the map
The Charge
International travelers know all about Canada: big, cold, polite and iglooed. But ask them about Alberta and they draw great white blanks. Our job was to replace those blanks with fresh amazement.
The Solve
To feed the imaginations of travelers, we were pretty sure we could build a better itinerary: an interactive 3D map. Starting by diving into Alberta’s amazing topography, the map gives visitors a brief snapshot of each destination, and a day-by-day tour of the trip. Visitors can experience their adventure in a linear way, or fly through Alberta to build their own mental map.
TheResults
In addition to awards success, engagement on TravelAlberta.com jumped, and has remained high, since launching. And Travel Alberta’s inventive itineraries were a popular news feature on network variety shows.
Winner
2024 Skift IDEA Awards
Pioneering Development of Diverse, Year-Round Destination Zones
Winner
2024 CIO Award For Technology Innovation