Planet Of Triumphs
PLANET FITNESS
Overview
Millions of triumphs happen every day in a Planet Fitness. So we created a place where people could share theirs, from grand to tiny. It quickly grew into a community of support and inspiration. Raising pride and goosebumps daily in other members, the employees and even the CEO. The community has grown to over 5 hundred thousand members, over 100 million page views, and well over a million pieces of content, comments and user engagements. Planet of Triumphs has become a vibrant community and valuable member retention, and acquisition engine for the brand.
Approach
Strategy & Copy
Prompting the User
To make it easier for our users to upload their triumphs, we created images and titles to help them post.
