PBI-Gordon Rebate Program
GORDON'S
Overview
The Charge
Develop and execute a national rebate campaign designed to increase store traffic and boost sales of Trimec Platinum and Barrier herbicide at key retail farm and supply stores.The Solve
Leverage unique programmatic strategies and tactics, such as transactional, mail domain, and contextual targeting, to efficiently and widely target the key audiences to drive them to retail locations.The Results
- 25% sales lift
- Doubled industry average for basket size
- 4.24% in-store redemption rate (4× U.S. average for coupon redemption)
- 4,967 users to online rebate download pages
