Open Your World

Overview

Since internal competition can also be fierce, we’ve given each of Heineken’s brands the stage space needed to tell their individual stories—and win market share. We’ve designed to dazzle, turning a single stage into a series of multi-dimensional environments. We‘ve filled indoor airspace with swooping drones and parachuted a top exec into the audience. We’ve transformed an opera house into a massive Earth Harp, its strings tied from the balcony to the stage. Seeing our captivated audience vibrating together inside the celestial instrument, we knew that show would end like all our shows end: on a high note of enchantment and inclusion. Because the real magic is about turning polite claps into standing ovations.