John Deere Autonomous Tractor Launch
JOHN DEERE
Overview
The Charge
Unveil Deere’s 8R tractor, TruSet-enabled chisel plow, GPS guidance system, and new advanced technologies, demonstrating Deere’s tech leadership by showcasing automation, AI, and data-driven solutions. Provide farmers and industry stakeholders with a clear vision of how these innovations can solve real-world challenges—boosting productivity, addressing labor shortages, and enhancing sustainability.The Solve
Invited top-tier agriculture media to the John Deere display at CES, offering exclusive interviews and first access to Deere’s autonomous tractor and other cutting-edge technologies. This ensured tailored, in-depth coverage, translating tech innovations into meaningful, practical benefits for the ag industry.The Results
Ag media witnessed firsthand the unveiling of the fully-autonomous tractor, gaining deeper insights into how these technologies tackle issues like labor shortages, rising food demand, and the need for sustainable farming. Their coverage helped launch the autonomous 8R Tractor, while bridging the broader tech narrative at CES with the specific needs of the agriculture community, reinforcing John Deere’s leadership in driving the future of farming.Approach
