A Most Remarkable Vodka From A Most Magical Place.
When you live in a land that can thrill you or kill you at any moment, you gain a different perspective on life…and vodka.
The Charge
Invite the trade and consumers alike, to see the “why” behind this small batch vodka from the North Atlantic and make a place on the shelf between the big budgeted vodka Goliaths and the new hot players constantly entering the fray.
Social MEDIA Content
The Solve
Build brand growth and momentum around a simple but powerful nuance – Reyka isn’t just made “in” Iceland, it’s “Made Of Iceland.” Tell the story of one of the most unique places on the planet with a point-of-view, sense of humor and dedication to craft that’s unmatched. Create gestures and experiences that resonate above the line and below. Make bartenders heroes. Help save the a little flightless bird, called a puffin. Celebrate beards and mustaches. And rally the world behind a soccer team, with a part-time dentist head coach, who became giant killers on the world stage.
Digital Video
PRINT/ DIGITAL
On/ Off-premise
TheResults
Distribution
Distribution is up by over 50%
Sales
On-premise depletion has lifted 185%
Off-premise sales spiked by 127%
Climbing The Ranks
#9 global ranking amongst premium vodka brands