Tony Cannon new Mod Op Chief Financial Officer
MIAMI – July 19, 2022 – Mod Op, a marketing communications agency with offices across the U.S. and an office in Latin America, recently appointed Tony Cannon as Chief Financial Officer to serve as the agency’s financial steward in a time of significant growth.
“Mod Op is continuously focused on growth, whether in the form of acquiring companies that align with our work and mission or bringing new clients into the fold,” said Eric J. Bertrand, CEO, Mod Op. “Tony’s experience made him a great person for this role. His insight and knowledge will be invaluable as we continue on our current trajectory.”
Since joining the team, Tony has made a large impact on the company including assisting with the integration of a new financial and operational tool, as well as supporting in the process to secure Mod Op’s recent investment from Alterna Equity Partners. Tony has also developed reporting and tools to assist the company in visualizing operational efficiencies, becoming an integral part of Mod Op’s C-suite.
With more than 24 years of financial experience in the advertising industry, Tony is well-versed in mergers and acquisitions, as well as having specific vertical industry experience in healthcare and financial services. Before joining Mod Op, he served as the CFO for several marketing companies including Pivot Health + Wellness, PACE and Interlink Healthcare Communications.
Tony began his career at accounting firm Arthur Andersen, before shifting his focus to advertising services at Omnicom. After several years managing mergers and acquisitions, Tony joined the Interpublic Group of Companies. While there, he accepted his first role as a CFO of one of the company’s many business units.
In addition to creative design and oversight, Mod Op provides its clients with a suite of marketing services which includes advertising, media management, public relations and social media, among others.
For more information about Mod Op, visit: www.modop.com.
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About Mod Op
Mod Op is a full-service marketing communications agency focused on using the right methods to help our clients capitalize on their opportunities. Mod Op services for both B2C and B2B markets include brand strategy, advertising, digital marketing and public relations. In addition, through the agency’s technology group, Mod Op offers web and app UX/UI, development and maintenance. With offices in New York, Dallas, Kansas City, Los Angeles, Miami, Portland, Minneapolis, Cleveland and Panama City, Panama, Mod Op pairs data and innovation with expertise to best serve clients across the U.S. and Latin America. For additional information, please visit Mod Op’s website.
Media Contact:
Elizabeth Byrd
Senior PR & Social Media Manager