Mod Op Secures Two Graphic Design USA 2024 Design Awards
Recognized for excellence in packaging and integrated marketing design, Mod Op drives sustainable growth for clients
Miami, Florida – January 13, 2025 — Mod Op, a full-service digital marketing agency accelerating customer growth through human creativity, data science and innovation, today announced its team has been honored with two packaging design awards from Graphic Design USA’s 61st GDUSA Design Awards, one of the design industry’s most celebrated competitions.
LAM Design, a Mod Op company received the Packaging Design Awards for its work on Dulcolax, a project that redefined pharmaceutical packaging through clarity, innovation, and consumer-centric design. Additionally, the agency was awarded the Integrated Marketing Design Award for its comprehensive campaign for Waterpik, which encompassed both packaging design and a multi-channel marketing strategy.
“We are thrilled to be recognized by GDUSA, an institution that has championed creative excellence for over six decades,” said Philip Congello, EVP of Client Success. “These awards affirm our commitment to elevating brand narratives through bold and effective design. Both the Dulcolax and Waterpik projects exemplify the power of crafting memorable brand stories that resonate with consumers and drive impact.”
The GDUSA Design Awards spotlight the year’s most compelling creative achievements, spanning packaging, branding, digital, and integrated campaigns. Now in its 61st year, the competition attracts thousands of entries from across the country, recognizing only the most innovative and effective designs that make an impact in their respective industries.
The agency’s design for Dulcolax featured a memorable VisID that balanced efficacy & soothing relief. The global portfolio was successfully modernized, improving shelf presence and consumer trust through a clean, approachable aesthetic. The agency’s Waterpik campaign created powerful visual assets that helped reinforce the brand’s category & product design leadership. These assets were featured on the new packaging system and anchored a cohesive marketing strategy across print, digital, and social channels, driving brand recognition and consumer engagement.
Mod Op acquired LAM Design in 2024, adding over six decades of experience in package design and brand activation to the agency’s robust creative service offering. The team serves a diverse portfolio of clients in industries ranging from healthcare to consumer goods. Recognition by GDUSA further reinforces Mod Op’s reputation as a powerhouse of creative innovation. Mod Op is based in Miami, and has offices in Dallas, Kansas City, Los Angeles, Portland, Minneapolis, New York, Philadelphia, Panama City, Panama, Cleveland, Calgary and Toronto, Canada. The agency delivers creative and strategic solutions for leading brands like Nestlé, Duracell, ExxonMobil, VTech® and LeapFrog ®, Church & Dwight, Baha Mar, and more.
For more information about Mod Op and its services, please visit www.modop.com.
About GDUSA Design Awards
The GDUSA Design Awards have recognized excellence in design for over 60 years, celebrating projects that combine creative brilliance with strategic effectiveness. The competition spans a variety of categories, from branding to packaging, digital to environmental design. Winners represent the gold standard in design excellence, showcasing the impact of innovative visual storytelling.
About Mod Op
Mod Op is a leading insights-driven marketing agency that merges artificial intelligence, data science and human creativity to deliver efficient, effective and sustainable growth for our clients. Mod Op services for both B2C and B2B markets include strategy and execution for creative, communications, technology, and digital media, as well as other digital marketing services. For additional information, please visit Mod Op’s website.