Mod Op Launches Its First Mod Agent – A Brand-Aware AI Assistant Accelerating Marketing Innovation
Called Brand Agent, the intelligent assistant transforms how the agency’s creative teams access and apply brand knowledge.
Miami, Florida – April 15, 2025 — Mod Op, a full-service digital marketing agency known for driving client growth through creativity, data science, and innovation, today announced the launch of Brand Agent, its first-ever Mod Agent. Brand Agent is an intelligent assistant, analyzing brand data and guidelines to generate custom insights, predict trends, and recommend content strategies tailored to each client’s unique brand identity. The specialized AI solution represents a new approach to collaborative human and machine thinking. It enables marketers to streamline processes and extract brand-specific insights in seconds, providing more time for strategic thinking and creative development.
“Brand Agent is the first of a series of Mod Agents our team plans to launch to propel the industry forward in how we approach brand strategy and creative development,” said Eric J. Bertrand, CEO of Mod Op. “By combining advanced AI capabilities with our deep industry expertise, Mod Op is not just automating processes – we’re enhancing human creativity and strategic thinking in ways that weren’t possible before. This technology enables our teams to spend less time on data analysis and more time on strategic innovation that drives real business results.”
Mod Agents enhance the capabilities of advanced foundation models like OpenAI’s GPT-4o, offering marketers ChatGPT’s conversational power combined with a personalized layer of expertly curated content and data kept safe in Mod Op’s secure environment. For Brand Agent, this approach ensures both data security and precise, brand-relevant idea generation. Each Brand Agent is custom-built, and trained to adhere to clients’ unique brand guidelines, voice, tone, and key messages to ensure marketers are able to push creative boundaries while still aligning with established brand standards.
Brand Agent is already being used by Mod Op’s creative and marketing teams to support leading brands. Trained on strategy, creative briefs, and work orders from participating clients, the brand-aware agent helps teams quickly access and connect information across sources. It serves as a strategic starting point for creative ideation by generating content concepts that match brief requirements, giving Mod Op’s creative teams a foundation for developing full campaigns.
“Brand Agent stands out in its ability to process brand data, market intelligence, and consumer insights in real-time,” said Tessa Burg, CTO of Mod Op. “Our system understands brand guidelines and market dynamics, acting as a virtual focus group to predict message effectiveness across channels.”
This launch marks the first in a series of Mod Agents from Mod Op, with additional specialized agents set to debut in the coming months, each designed to enhance the company’s ability to deliver exceptional results for its clients.
Mod Op is based in Miami, and has offices in Dallas, Kansas City, Los Angeles, Portland, Minneapolis, New York, Philadelphia, Panama City, Panama, Cleveland, Calgary and Toronto, Canada. The agency delivers creative and strategic solutions for leading brands like Nestlé, Duracell, ExxonMobil, VTech® and LeapFrog ®, Church & Dwight, Baha Mar, and more.
For more information about Brand Agent and Mod Op’s AI initiatives, please visit www.modop.ai.
About Mod Op
Mod Op is a leading insights-driven marketing agency that merges artificial intelligence, data science and human creativity to deliver efficient, effective and sustainable growth for our clients. Mod Op services for both B2C and B2B markets include strategy and execution for creative, communications, technology, and digital media, as well as other digital marketing services. For additional information, please visit Mod Op’s website.