Tessa Burg – Mod Op Minutes
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Episodes
Episode 92
A New Era Of Marketing: AI & Change Management For Growth
Patty Parobek draws from her marketing strategy and change management background to explore aligning AI with a solid organizational vision.
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Episode 25
B2B Branding|b2b marketing|Brand Communities
What Value Do Brand Communities Offer B2B Businesses?
Hear about the value of community to startups, and how to apply similar principles to connect customers with each other and your B2B brand.
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Episode 42
Branding|Consumer Packaged Goods|CPG|Customer Loyalty|Customer Retention|Shopper Behavior
Why Brand Loyalty Is More Important Than Ever
Kevin Krekeler and Tessa Burg discuss the importance of brand loyalty and how marketers can use it to build customer retention.
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