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Episode 66

[Part 2] Google Performance Max: Maximizing Ad Performance with Google AI

Murtaza (Matz) Lukmani
EMEA Product Lead, Performance Max & Attribution | Google

Leader-Generation-Matz-Lukmani-BW

If you’re a marketer who isn’t seeing the expected results from Performance Max, we’ll cover some tips to help you turn the tide. We’ll discuss how to continue optimizing and improving performance once your campaign is up and running. Plus, Matz will share new features and enhancements on the horizon—and so much more. 

Stay tuned for more exciting episodes where we’ll continue to explore the ever-evolving landscape of digital marketing and uncover strategies to generate exceptional results.  

This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.   

Murtaza (Matz) Lukmani

EMEA Product Lead, Performance Max & Attribution | Google
Leader-Generation-Matz-Lukmani-BW

Based in London, UK, Matz has been with Google for 7+ years working on products like Google Analytics 360, Google Ads, Search Ads 360 and Firebase Analytics. He currently leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360 and Google Analytics in EMEA (Europe, Middle East, Africa). 

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