Ep. 113
The Future Of Digital Media: AI, Transparency & Smarter Marketing
Tal Jacobson
CEO of Perion

LeaderGeneration
Hosted by Tessa Burg
Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.
Latest Episodes
Episode 113
The Future Of Digital Media: AI, Transparency & Smarter Marketing
How is AI reshaping marketing cutting waste and making ad spending smarter? Perion CEO Tal Jacobson tells all on the Leader Generation podcast.
listen now
Episode 112
Leading Through Change: The Human Side Of Marketing Leadership
Learn how to lead through change with confidence. Anna Jankowska shares insights on trust, resilience and emotional intelligence in marketing leadership.
listen now
Episode 111
AI Playground: Microsoft Copilot
How does Microsoft Copilot stack up? Check out this hands-on review of its real-world benefits for note-taking, automation and productivity.
listen now
Episode 110
AI Playground: Cursor
Discover AI trends for 2025, from real-time personalization to the power of coding assistants like Cursor. Learn how AI boosts strategy, collaboration and creativity.
listen now
Episode 109
AI, Data & Marketing: How To Manage Risks
Discover how marketers can navigate risks like AI misuse and data privacy challenges. Learn about compliance, insurance, collaboration and more.
listen now
Episode 108
AI Playground: Microsoft Copilot & Google NotebookLM
The Mod Op team tests different AI tools—including Microsoft Copilot and Google NotebookLM—to discover how they can boost productivity, save time and enhance data management.
listen now
Episode 107
Audio Advertising’s Big Leap in 2025
Explore how AI-driven tools like Studio.AI are transforming audio ads for 2025.
listen now
Episode 106
The Creative Sidekick: How AI Agents Are Changing The Game For Marketers
Explore how AI agents are transforming marketing roles and workflows. Learn from Mod Op's journey, real-world applications and the future of AI innovation.
listen now
Episode 105
Part 2: Adopting AI Safely & Strategically
Learn how to adopt AI responsibly with expert tips on minimizing risks, scaling innovation and tools tested in the Mod Op AI Playground.
listen now
Episode 104
Part 1: Adopting AI Safely & Strategically
Explore AI's responsible use. Learn frameworks to safeguard data, inspire innovation, and adopt AI tools effectively in marketing and beyond.
listen now
Episode 103
100+ Episodes: Reflections & Future Directions
How Leader Generation evolved from its 2019 beginnings into 100+ episodes filled with insights, innovation and client-driven learning.
listen now
Episode 102
Building An Agentic Workforce: AI’s Role In Modern Marketing
Discover how AI boosts creativity and productivity in marketing. Learn practical steps to build an agentic workforce with Colleen Malloy.
listen now