Ep. 117
Experiential Marketing Boom: Make Your Events More Impactful
Liz Holden
EVP of Experiential & Events at Mod Op
Follow us on:
LeaderGeneration
Hosted by Tessa Burg
Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.
Latest Episodes
Episode 118
AI Playground: Descript
Explore how Descript simplifies video editing with AI. Hear hands-on insights, pros and cons, and real-world use cases.
listen now
Episode 117
Experiential Marketing Boom: Make Your Events More Impactful
Discover how AI is transforming experiential events—boosting engagement, personalization, and impact.
listen now
Episode 116
Future Of Performance Marketing: Data, AI & Personalization
Explore AI, data privacy and attribution in performance marketing to help brands optimize spend and prove real impact.
listen now
Episode 115
How AI Is Powering The Next Era Of Retail Marketing
Discover how AI is transforming retail media, making in-store ads more relevant and measurable.
listen now
Episode 114
AI Playground: DeepSeek
DeepSeek is shaking up AI. Our experts break down its innovations, security risks and business impact. Should you use it? Listen to find out.
listen now
Episode 113
The Future Of Digital Media: AI, Transparency & Smarter Marketing
How is AI reshaping marketing cutting waste and making ad spending smarter? Perion CEO Tal Jacobson tells all on the Leader Generation podcast.
listen now
Episode 112
Leading Through Change: The Human Side Of Marketing Leadership
Learn how to lead through change with confidence. Anna Jankowska shares insights on trust, resilience and emotional intelligence in marketing leadership.
listen now
Episode 111
AI Playground: Microsoft Copilot
How does Microsoft Copilot stack up? Check out this hands-on review of its real-world benefits for note-taking, automation and productivity.
listen now
Episode 110
AI Playground: Cursor
Discover AI trends for 2025, from real-time personalization to the power of coding assistants like Cursor. Learn how AI boosts strategy, collaboration and creativity.
listen now
Episode 109
AI, Data & Marketing: How To Manage Risks
Discover how marketers can navigate risks like AI misuse and data privacy challenges. Learn about compliance, insurance, collaboration and more.
listen now
Episode 108
AI Playground: Microsoft Copilot & Google NotebookLM
The Mod Op team tests different AI tools—including Microsoft Copilot and Google NotebookLM—to discover how they can boost productivity, save time and enhance data management.
listen now
Episode 107
Audio Advertising’s Big Leap in 2025
Explore how AI-driven tools like Studio.AI are transforming audio ads for 2025.
listen now