Ep. 113
The Future Of Digital Media: AI, Transparency & Smarter Marketing
Tal Jacobson
CEO of Perion
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LeaderGeneration

Hosted by Tessa Burg

Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

Latest Episodes

Episode 113

The Future Of Digital Media: AI, Transparency & Smarter Marketing

How is AI reshaping marketing cutting waste and making ad spending smarter? Perion CEO Tal Jacobson tells all on the Leader Generation podcast.
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Explore AI's responsible use. Learn frameworks to safeguard data, inspire innovation, and adopt AI tools effectively in marketing and beyond.
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