Ep. 100
Driving AI Transformation In Marketing In 2025
Eric J. Bertrand
CEO at Mod Op
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LeaderGeneration
Hosted by Tessa Burg
Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.
Latest Episodes
Episode 101
Guardrails For Growth: Responsible AI In Business & Marketing
Responsible AI is essential for business success. Hear how ethical AI policies help protect brands, build trust and drive innovation.
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Episode 100
Driving AI Transformation In Marketing In 2025
Curious about how AI will shape the future of marketing? In this milestone 100th episode, we look at what’s next for AI-driven marketing.
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Episode 99
CMO Insights: Brand Power In An Automated World
Discover how brands can leverage legacy strengths, adopt agile strategies and use new tech to create authentic customer experiences.
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Episode 98
The Mindset Era: Building Authentic Connections In Digital Marketing
How brands can connect with consumers by focusing on their real-time experiences rather than relying only on personal data.
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Episode 97
Creating AI Policies That Promote Innovation & Trust
How AI adoption can enhance efficiency, creativity and growth when you develop AI policies that balance innovation and responsibility.
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Episode 96
Blending AI & Human Expertise For Better Content Creation
Explore how your business can efficiently use AI and keep human expertise front and center for global content creation.
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Episode 95
From Burnout To Breakthrough: Improving Business Processes With AI
Curious how to make AI work for your team and improve processes? This episode will inspire you to rethink how tech fits into your business.
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Episode 94
Tackling AI Adoption: Practical Strategies For Upskilling Teams
Discover how AI is reshaping marketing by automating routine tasks, freeing up professionals for more strategic, creative work.
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Episode 93
Leadership Tips For A Multigenerational Workforce
How to get Baby Boomers, Gen Xers, Millennials and Gen Z to collaborate and work effectively side by side.
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Episode 92
A New Era Of Marketing: AI & Change Management For Growth
Patty Parobek draws from her marketing strategy and change management background to explore aligning AI with a solid organizational vision.
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Episode 91
Rethinking Marketing Strategy In An AI-Powered World
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Episode 90
Reshaping Industries With AI & ML
How AI and ML reshape industries and the significance of collaboration, user experience and simplification in successfully scaling technology
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