What’s Your M.O.?

What’s Your M.O.?

Avatar photo
By Eric J. Bertrand
January 20, 2020

As we’ve grown and evolved over the years, we’ve added new skillsets and capabilities, and, as of 2019, we put the final pieces of our puzzle in place with the addition of media management, public relations and strategic planning experts. As we’ve changed, so has our story, and today, our story is more compelling than ever.

To tell that story, we’re launching a new campaign titled “What’s Your M.O.?” As with all good stories, ours has many facets, but the main essence is this: We put our best people and practices (our Methods) in action to accomplish our clients’ marketing objectives (their Opportunities.) So, every time we engage with you, whether we’re launching a standalone project, a 360º campaign or an agency of record relationship, we start with a dialog about the end-results you expect to achieve. Examples are brand recognition, ROI, building a digital ecosystem or a number of different of other KPIs.  We then set a plan in motion, implementing the appropriate methods to recognize these goals.

That’s our M.O., and we hope it’s yours, too!

As we initiate this campaign, and more importantly, as we continue to methodically capitalize on client opportunities, we look forward to engaging with you.

 

Avatar photo
About the author Eric J. Bertrand

Eric is the CEO and a partner of Mod Op, a full service agency with offices in New York, Dallas, Los Angeles, Miami, Portland and Panama City, Panama. His focus at Mod Op is on strategic planning, mergers & acquisitions, rationalizing operations, developing financial systems as well as launching the digital advertising group.
Prior to Mod Op, Eric was a PE/VC fund manager, having invested $400 million in 60+ companies over the past 20 years. Eric was a General Partner with Palisade Capital Management, where he jointly managed a private equity fund and venture capital funds.
Eric holds an MBA in Finance and Entrepreneurial Studies from New York University. He graduated from Bryant University with a BS in Business Administration concentrating on Finance and Applied Actuarial Mathematics.
Eric has been a board of director member of 27 private and public companies as well as charities Unite For Sight and the Alive Inside Foundation. He has been a member of the Bryant University Business School Board of Advisors, the Wall Street Counsel and was recently honored with the Distinguished Alumni Service Award.

The Latest

We study the game as hard as we play it.
Learn with us what’s now and next.

Related Stories

Scroll to Top