Mod Op Announces Expanded Digital Marketing Capabilities for the Agriculture Industry
Introducing Cultivate by Mod Op, a dedicated division driving agriculture growth and innovation
Miami, Fla. (February 25, 2025) — Mod Op, a full-service digital marketing agency specializing in driving client growth through creativity, data science, and innovation, today announced the launch of a new group called Cultivate by Mod Op, focused on delivering digital marketing capabilities tailored to the agriculture industry. With Cultivate, Mod Op has built a unified offering to deliver unparalleled full-service marketing solutions for agriculture companies, from creative services and media-buying to digital transformation and public relations, positioning itself as a leader in the rapidly evolving sector.
“We recognize the unique challenges and opportunities within the agriculture industry,” said Eric J. Bertrand, CEO of Mod Op. “With Cultivate, we are able to offer agricultural companies a fully integrated suite of marketing services, ensuring they have everything they need to succeed in today’s market. Whether it’s building brand identity, packaging a new product, launching innovative campaigns, or driving meaningful engagement with key stakeholders, Mod Op is uniquely positioned to deliver results.”
The launch of Cultivate by Mod Op underscores the agency’s commitment to providing agriculture brands with seamless, comprehensive marketing expertise. By leveraging its integrated capabilities in strategy, creative, and data-driven solutions, Cultivate helps agriculture companies capitalize on their industry’s technological advancements and stand out in a competitive market. This cohesive approach ensures every aspect of a client’s marketing program is optimized for maximum impact and measurable results.
“Modern agriculture is incredibly tech-savvy as an industry,” said Leigh Ann Cleaver, EVP Client Success at Mod Op. “Our ability to combine cutting-edge digital tools with deep industry expertise makes Mod Op uniquely built to help agriculture companies harness innovation and stay competitive. From data and AI-powered strategy recommendations to creative storytelling, we help clients navigate the complexities of today’s digital landscape while showcasing their technological leadership.”
“As a partner of Mod Op, we’ve experienced firsthand their ability to seamlessly blend creativity, data, and strategy to deliver results,” said Steve Tomac, Marketing Manager, PBI Gordon. “Their deep understanding of our industry and innovative approach have been invaluable in helping us connect with our audience and achieve our business goals.”
Mod Op’s comprehensive marketing services for the agriculture sector include brand strategy, public relations, creative design, packaging, digital advertising, website development, content creation, and data-driven marketing strategies. The agency has already established a strong foothold in the industry, working with prestigious clients such as John Deere, Nutrien, EarthOptics,. Phospholutions, PBI Gordon, Rosen’s, Norbrook, Agrievolution, and Adams Land and Cattle. Beyond digital marketing services, Mod Op applies its rich technology experience to develop both proprietary in-house and custom AI solutions, giving clients a competitive advantage.
Mod Op is based in Miami and has offices in Dallas, Kansas City, Los Angeles, Portland, Minneapolis, New York, Philadelphia, Panama City (Panama), Cleveland, Calgary, and Toronto (Canada). The agency delivers creative and strategic solutions for leading brands including Nestlé, Duracell, ExxonMobil, VTech®, LeapFrog®, Church & Dwight, Baha Mar, and more.
For more information about Mod Op and its services, please visit www.modop.com.
About Mod Op
Mod Op is a leading insights-driven marketing agency that merges artificial intelligence, data science and human creativity to deliver efficient, effective and sustainable growth for our clients. Mod Op services for both B2C and B2B markets include strategy and execution for creative, communications, technology, and digital media, as well as other digital marketing services. For additional information, please visit Mod Op’s website.