Endlesspow
An e-commerce site that never stops evolving
The Charge
Our job was to support an e-com launch for the Ikon Pass’s (then) 32 destinations. No simple task: the site needed new everything, from a broader audience to point-of-sale functionality. It also had to be a central hub for Alterra’s owned and partner destinations.
The Solve
Most e-commerce sites aspire to be frictionless. We set out to create one that also delivered a shot of adrenaline on the way to the checkout. To keep it fresh, we redesign the site every year, bringing new destinations (now over 50) along with new features and functionality.
TheResults
The Ikon Pass website processes thousands of transactions every second, with hundreds of thousands of visitors at peak times. Every year, it looks amazing on all devices and delivers engaging, stable performance to drive conversions in the ultimate seasonal market.
Volume Sales and HHP
Volume soared 15.7% (+12.7% for 12 wks)
HHP at 18% (up 2% vs. YA), surpassing our objective of 17.8
A New Category Leader
5% YTD growth outpacing the Sparkling Water category growth