Brand Identity &Packaging Redesign

Overview

Once upon a time, Super Glue needed a little extra stickiness with consumers. We strengthened recognition with the Original Super Glue to improve its shelf appeal with a revitalized logo and brand look, and simplified packaging architecture across a large portfolio of product categories, sub-brands and products. The redesign introduced a bold wordmark, stylized icon, and a new intuitive color system. The result is a modernization of The Original Super Glue brand that is instantly recognizable in the marketplace.