Lego Star Wars - Hero

The Skywalker Saga

Two different galaxies of fandom. One epic launch.

WARNER BROTHERS INTERACTIVE

The Charge

Build anticipation for the launch of a new game that 
combines iconic brands, LEGO and Star Wars.

The Solve

Capitalize on the thrill of the historic saga and pair it with the clever, irreverent humor of the yellow brick to create an array of content that offers sneak peeks into the epic story and reveals fan-rallying tidbits of lore.

Trailers & Commercials
Social Media
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TheResults

Sales

3.2 million copies were sold in the first 14 days, making it the fastest-selling LEGO game of all time including the #1 selling game in the world in April 2022.

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