Setting A New BarIn The Bahamas.
What if a luxury resort in paradise, could feel like YOUR luxury resort in paradise?
The Charge
Zig from the Caribbean resorts that feel impersonally mass-marketed and attract a new breed of luxury traveler.
The Solve
Build a “category of one” experience from scratch, by making every touchpoint and every gesture perfectly curated, perfectly crafted and perfectly designed around YOU. Create personalized, customized messages everywhere from Times Square to the Florida interstate. But don’t just create ads; follow through and affect and inform the actual experience travellers enjoy, when they get off the plane. From signage, to the names of the restaurants to the inspiring content in their rooms. We thought of everything…so just relax.
TV Spots
Print Ads
Photography
Outdoor
TheResults
Baha Mar was able to attract a new audience to the Bahamas, establishing their new 2.4 Billion dollar resort a crown jewel in the already popular destination. Luxury travelers everywhere were given a new vacationing experience that challenged the status quo and put them in the driver’s seat when planning their getaways.