Thoughtfulness always, but especially now

Thoughtfulness always, but especially now

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By Jim Terry
April 5, 2020

For instance, we worked successfully through the Great Recession of 2008, we were here for 9/11, and we saw the 1987 market crash Black Monday. Ultimately, from each of these events and others, we moved forward learning lessons about stability, adaptability and empathy. And, as life returned to normalcy, we helped our clients grow stronger and more successful.

From the perspectives of business and marketing, the challenges before us now aren’t unlike those of the past. Yes, there is uncertainty, but we’ve been here before, and we know continued success requires thoughtfulness in our actions. It’s not time to panic or suffer paralysis. We must be sensitive to the goings-on around us, we must be smart, and we must invest wisely in our communications and our relationships. This is the way forward as we support our customers, prospects, partners and community.

We know because we’ve been here before. You could even say it’s part of our M.O.

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About the author Jim Terry

Jim supervises all Mod Op account managers and promotes the vitality of all client/agency partnerships. Jim’s relationship-based approach to integrated communications is built around two principles. He’s relentless in his understanding of our clients’ businesses, and he builds personal collaboration between clients, agency employees and industry players. Jim came to Mod Op in 1998 as an account manager. Since then, he’s moved up quickly, thanks to his drive to take charge and get results. A hardcore believer in strategic brand development, Jim has led integrated marketing programs for clients including CapRock Communications, Fujitsu, Alienware, Vari-Lite International and Raytheon. Before joining the agency, Jim worked at Temerlin McClain on the GTE account. Previously, he worked for McCann-Erickson and Fogarty, Klein & Partners. Jim graduated from Texas State University with a degree in Marketing. In his off-time, he enjoys live music, hanging with family and coaching his daughters’ sports teams

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