Ep. 138
Scaling Smarter: Balancing AI Efficiency & Human Creativity
Shouvik Paul
Chief Operating Officer of Copyleaks
Shouvik Paul, Chief Operating Officer of Copyleaks

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LeaderGeneration

Hosted by Tessa Burg

Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

Latest Episodes

Episode 138

Scaling Smarter: Balancing AI Efficiency & Human Creativity

Shouvik Paul shares how to scale marketing with AI while protecting trust, avoiding pitfalls and keeping human creativity at the core.
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Episode 137

Redefining Performance Marketing With AI

How AI is reshaping performance marketing, from automation to CTV to smarter, faster creative optimization.
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Episode 136

Innovation Is Everyone’s Job: Leading Tech Change With Alex Seidita

How to lead tech change with agility, collaboration and curiosity—plus why AI is just the next transformation.
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Episode 135

The Rise Of GEO: How To Get Found In AI Answer Engines

Learn how to boost brand visibility in answer engines like Google AI Overviews, Perplexity AI, and ChatGPT with practical Generative Engine Optimization tips.
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Episode 134

Beyond Prompts: Better AI Outputs With Context Engineering

Learn how context engineering boosts AI accuracy, creativity and action. Aaron Grando shares real-world tips to get more value from your tools.
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Episode 133

Designing With AI: A Real-World Creative Success Story

Creative Director Leu Solomon shares how AI helped deliver more value, faster, in a design project—while staying on budget and keeping creativity front and center.
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Episode 132

Big G Growth: Crunchbase’s AI-Driven Outbound Strategy

Kate Long shares how Crunchbase is using AI to predict growth and shift to outbound sales, plus what Big G Growth means for modern marketers.
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Episode 131

Retail Media At A Crossroads: Insights From Cannes Lions With Drew Cashmore

Retail media expert, Drew Cashmore, talks Cannes Lions, in-store innovation and how brands can reduce friction to improve presence where it matters most.
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Episode 130

Crafting Emotional Connections Using Creativity, Data & AI

EVPs Matt Bretz and Gary Goodman explore how to combine creativity, data and AI to shape powerful, emotionally driven marketing campaigns.
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Episode 129

Building Your Army Of AI Agents: What Marketers Need To Know

Explore how protocols like MCP and A2A enhance AI agents—changing marketing, workflows and roles—and how to start using them in your tech stack.
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Episode 128

Is GEO The New SEO? Optimizing For AI Search.

Learn how SEO and PR are evolving in the age of AI. Discover what GEO means and how to boost your visibility in generative search environments.
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Episode 127

Vibe Coding: The Future Of AI-Assisted Development Teams

Explore how AI tools like Cursor are reshaping coding. Hear real dev stories and future insights from Mod Op’s innovation and DX leaders. Listen now.
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